Faces of Change | Global Campaign
LHH exist to help people, teams and organisations find and prepare for the next career challenge - to be “Ready for Next”.
They approached Media Zoo to discuss how to go about being the main solution for upskilling and development in the new post-covid world.
MZ commissioned the ‘Readiness Index’, and the resulting ‘Faces of Change’ exhibition and campaign to capture the emotional heart of the talent market.
Key highlights:
• The global campaign launched with a Times Square, New York City creative in March 2022
Creative concepts + direction / Exhibition design / Brochure Design / Infographics / Social media advertising / HTML5 digital paid adverts
Collaborators.
Creative Director / Film Team / Printers
Role.
Design Director / Project Manager
Approach
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Challenge
LHH exist to help people, teams and organisations find and prepare for the next career challenge - to be “Ready for Next”.
They approached Media Zoo to discuss how to go about being the main solution for upskilling and development in the new post-covid world.
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Solution
Driving engagement by capturing the human and emotional side of upskilling.
MZ commissioned the ‘Readiness Index’, and the resulting ‘Faces of Change’ exhibition and campaign to capture the emotional heart of the talent market.
Driven from this human-centred approach, the creative direction led to capturing the prevailing emotions (fear, worry, excitement etc) about the future through photography.
A commissioned shoot with Rankin became the backbone imagery. That was then leveraged through print and digital collaterals in a phased campaign, over 1 year.
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Results
The global campaign launched with a Times Square, New York City creative in March 2022.
Within this campaign the Design studio developed:
Creative concepts + direction
Exhibition design
Brochure Design
Infographics
Social media advertising
HTML5 digital paid adverts