COP26: Hydrogen | Campaign Collaterals
A campaign to tie into COP26 in Glasgow to promote the hydrogen economy, which included a powerful editorial from Sir Jim Ratcliffe, a series of major Hydrogen investment media announcements, and a billboard and advertising campaign in London and Glasgow, and a Hydrogen bus tour.
The Design Studio, with support from London and Glasgow PR teams, placed INEOS at the front of the European hydrogen economy.
Key highlights:
• Around 400 pieces of media coverage across the UK and in Europe
• Broadcast coverage for Hydrogen in the BBC and multiple other broadcasters
• Billboard and digital advertising campaign viewed by over 7m people in London and Glasgow
Collaborators.
Creative Director / PR Account Managers
Role.
Design Director / Project Manager
Approach
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Challenge
With the world’s eyes on Glasgow during the COP26 event, INEOS wanted to raise awareness of its investments in hydrogen technologies and to promote the use cases for hydrogen in the home, industry and transport.
Media Zoo needed to create an advertising and education campaign for COP26 delegates and for the general public.
INEOS asked Media Zoo to help reach the audience in what was a crowded media space.
The objectives were to:
Bring to life the ways that hydrogen can help reduce emissions and fuel in the future.
Highlight INEOS’ leading and innovative role in the transition to hydrogen.
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Solution
Media Zoo developed a multi-platformed hydrogen advocacy campaign, under the messaging of “Hydrogen: Fuel of the Future”.
The campaign was promoted using motorway billboards, airport exhibitions, brand ambassadors, digital signage and hydrogen cars and buses - alongside a wider print and digital comms campaign.
The MZ Design Studios devised and managed the entire production of the collaterals - collaborating with external agency partners to ensure a consistent campaign in Europe and beyond.
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Results
Overall, Media Zoo delivered over 350 pieces of media coverage across Europe, hitting major titles in the UK, France, Germany, Italy, and Scandinavia.
Over 7 million people including politicians, business leaders and other stakeholders, saw the advertising and billboard campaign.
The Design Studio produced:
Large scale graphics including hoardings
Events stands, boards, banners, displays, and vinyls
Bespoke collateral
Posters
Digital Paid Adverts
Vehicle wraps
