Insight-Driven Design Process
A 5-step process to deliver creative solutions that stick.
1. Insights
research, interviews + workshops to identify opportunities.
Creative Direction
2. Strategy
distilling insights to create impactful ideas and messaging.
Deliverables
3. Concept
bringing to life the creative directions for project.
5. Content
production of the assets; from graphics to animation to film.
4. Experience
specifying the where + how the audience interacts with the solution.