Product Strategy | MindAbility
MindAbility provides coaching and consultancy to HR Founders. Its product, the ‘Business Clinic’, a community of Founders, resourcings + guest speakers, wasn’t achieving the volume of sales that was desired and had hit a glass ceiling.
Through a Design Review + Strategy, the entire business + its product suite was analysed and number of recommendations pitched and made.
Outcomes
Insight
‘Clinic’ implies a short term strategy to fix a problem
At $1380/year membership, the sales page lacks sufficient content + detail
Strategy
Use ‘Circle / Club / Network’ to focus on the community benefit
Decrease barrier to purchase through reframing the pricing/purchase model
Recommendations
Change name from ‘Business Clinic’
Monthly rolling membership
Deliverables
Design Review + Strategy Report
Presentation + Review Meeting
Collaborators.
Founder
Role.
Strategist