In-house Design Studio | Media Zoo

Media Zoo is Creative Agency in London, with specialisms in Public Relations, Film and Learning. Their internal Graphics team was largely used to produce proposals and struggled to produce client-facing work.

No one knew the ROI of Design to the business, it was frequently undersold and viewed simply as a cost-centre.

Working with the Managing + Creative Director, we established the Design Studio - a client-facing, revenue-generating, fourth-pillar to the business, selling Creative Direction + Campaign Marketing as key products.

Insight: Without vision + oversight, the internal team was undersold, under utilised and under performing.

Strategy: Build design solutions for clients; track the monetary value across the business to drive investment into the Team; reframe from ‘Graphics’ to ‘Design’.
Solution: Internally-led training + SOPs, tracking of business metrics, creation of Design products; formalised job roles and career development planning.

Outcomes

Deliverables

• 50+ brands projects

• Developed MAPS Growth Strategy

• ‘How to’ Knowledge Library

• Brand Templates + Training

• Product Catalogue + Pricing

• 10x Creatives, across 2 countries

• 1x Office Design + Refit

Results

• 60% margin on Design projects

• 50% increase in utilisation

• £250k additional revenue in Yr 2

• -80% time on proposals