The Lynx Black Collection | Pilot Launch

A pilot programme launched in 2012 selling fragrances exclusively via the Lynx Facebook page. The fragrance cartridges were loaded into a USB charged, piezoelectric mister, and applied to the body.

Developed as part of Unilever’s Disruptive Innovation, challenging notions of needing to ‘smell before you buy’, and reducing the price point of aftershave to a pocket-friendly range for 16-24 year olds.