Cities Collection //Lynx
Client : Unilever
Date : Jan 2013
Working with Unilever, this was a creative exercise to pull Lynx/Axe up into a premium category of stick deodorants. Taking cues from the established category, the product utilises stock packaging, and leverages the exoticness of far-flung destinations to deviant itself from the current product range.
The cities used in the concept include Hanoi, Rio di Jenero, using their famous landmarks to create an understated, spot-gloss graphic.